In the wake of the Golden State Warriors winning the NBA Championship and Stephan Curry clinching the MVP honors, the Cushman & Wakefield San Francisco/Silicon Valley Blog and Landing page has surpassed the 12,000 mark in total pageviews. The average time spent on reading posts is over three minutes. Clearly, people are reading about us and our achievements within the Northern California commercial real estate niche.
200 Comments = Higher Online Engagement = Brand Building
Thanks to readers and contributors to this blog, we have close to 100 stories and over 200 comments from many of you. This blog has comments from San Francisco residents; extremely busy brokers; Senior Directors; CIS staff; hard working support staff; a Vice Chairman; a handful of ambitious Millennials; members of the C&W Research team; A renowned Design Goddess; people who have no clue who I am, and….even one or two of our internationally celebrated designers. Have You Commented Today?
Sublimely Socially Responsible Comment of the Year
The best comment of the year thus far comes from Millennial C&W Brokerage Coordinator Laura Cunningham. I recently asked her casually why she has not responded to my gentle email suggestion that she comment on one of our blog stories.
Without hesitation, she confidently answered: “I’m making sure I choose my words carefully, because I am building my online brand.” You are correct, Laura. Participating in social media helps build the Cushman & Wakefield brand and your own professional online brand. Thanks for paying attention.
Speaking of your online brand. Once a month, you should type your own name into the Google search query and see what results you get. It’s best to conduct the search from another computer that you don’t use, because the results can differ depending on your own past online search habits. Also, conduct the search without logging into your Gmail account.
What you find will be the brand that you have or have not built.