Smelling the Social Media Coffee
“Smelling the Social Media Coffee” is a state of being that refers to individuals who regularly participate and interact with one or several of the social platforms that are part of today’s social stratosphere. Their participation is often rewarded by news mentions in local and national press.
Of course not everyone has time to consistently engage with social platforms, but it’s a good idea to set aside at least 15 to 30 minutes per week to become more familiar with some of the more popular, business related online vehicles.
Bold & Extra Bold: LinkedIn & Twitter
LinkedIn and twitter are two of the most established and easiest to engage with on a consistent basis. Contributing to blog posts by writing articles and commenting on stories is also a good idea. In the long run, it establishes you as an “expert in your field” and helps build credibility. Below are specific examples of how brokers, admin staff and other thought leaders get involved.
7 Ways Cushman & Wakefield Team Members Have Smelled the Social Media Coffee:
1. Barton Damner reposts articles he finds are relevant on Linkedin.
2. Adam Lasoff tweets and retweets germaine commercial real estate and financial stories on twitter.
3. Michelle Reyes and Allana Helland provide interesting blog comments on cushwakesanfrancisco.com
4. James Masuda, Sethena Leiker & Robert Sammons publish reports such as Marketbeat and post stories and comments regularly.
5. Richard Lin crafted a brilliant, in depth story on the Golden State Warriors and the pros & cons of moving to San Francisco.
7. Oakland based Derek Daniels consistently comments, reposts and engages on company and industry related topics.
Savoring the Aroma of Social Media ROI
Getting a Return on Investment for participating in social media takes time – not unlike marketing initiatives in general. Among other things, spreading the word on social will increase press coverage and top of the mind awareness for Cushman & Wakefield and for the individual brokers, service lines and staff members. Below are some of the recent stories generated by Cushman & Wakefield Northern California.
C&W In The News – May 2015
Charles Schwab, Square Latest Companies to Unload S.F. Office Space
San Francisco Business Times, May 26
The amount of office space available for sublease in San Francisco is about to reach a five-year high now that mobile payments company Square and Charles Schwab are expected to lighten their footprints. Cushman & Wakefield’s N. California research is cited.
S.F. Office Subleases Climb
SF GATE, May 23
Square is putting part of its San Francisco headquarters space on the market, joining a growing number of technology companies subleasing offices in the city after planning for future expansion.
Cushman & Wakefield N. California research is quoted.
Square Joins Tech Firms Subleasing San Francisco Offices
Bloomberg.com, May 22
San Francisco space offered for sublease is still far from the peak of 2.2 million square feet in 2009, during the recession, according to Cushman & Wakefield.
Lower Grade Apartments Gaining Favor with Bay Area Investors
Sacramento Business Journal, May 22
Apartment investors aren’t just scooping up the best properties or only looking in the best neighborhoods in the region anymore. Broker Jason Parr of Cushman & Wakefield said the “value add” component is still enough for Bay Area investors looking for places to put cash.
C&W Advises on Strategic Relocation for Del Monte to Trendy Walnut Creek
cushwakesanfrancisco.com, May 21
After 129 years, a household name in the food industry moves its HQ to the East Bay. Cushman & Wakefield Director Eugene McGrane is quoted: “A huge win for the marketplace. Del Monte is a legacy Bay Area company with a long history in Walnut Creek.”
Marketbeat Industrial Snapshot
cushwakesanfrancisco.com, May 18
Presented by Cushman & Wakefield Senior Analyst, James Masuda, the 1st quarter industrial report focuses on The Silicon Valley.
City Ventures Proposes 126 Condos to Double Down on Fast-Changing West Oakland
San Francisco Business Times, May 26
City Ventures has filed to build 126 condos in West Oakland, adding another project to one of the city’s most active neighborhoods for development. Ted Anderson and Andrew Schmieder of Cushman & Wakefield previously marketed the 3.6-acre development site for $6 million.
ABB Set to Land on San Jose’s Renovation Row with $100,000 City Incentive
Silicon Valley Business Journal, May 18
After scooping up four businesses throughout Silicon Valley, ABB Group is consolidating its offices in north San Jose with a little help from the city. The Swiss engineering conglomerate earlier this year leased 3055 Orchard Drive, a 111,385-square foot building on San Jose’s so-called “Renovation Row.”
Richard Hardy of Cushman & Wakefield represented ABB
Scoop: Instacart Grabs Big Helping of S.F. Office Space Off the Shelves
SF Business Journal, May 15
After browsing the San Francisco office space aisles for months, grocery shopping app Instacart has found a new home near the future Transbay Transit Center. The average rent in the South Financial District is $67.30 per square foot, according to Cushman & Wakefield, so Instacart is likely paying around $4 million a year for its new space.
Delivery Agent Renews 15,311 SF in San Francisco
Costar.com, May 14
Delivery Agent Inc., a technology company that allows viewers and advertisers to engage and transact directly through web, mobile and TV applications, renewed its 15,311-square-foot lease at 300 California St. in San Francisco. Zachary Siegel of Cushman & Wakefield represented the tenant.
With Commercial Real Estate Booming, San Francisco State Partnership Fills Workforce Void
cbslocal.com, May 14
San Francisco’s commercial real estate market is red hot with huge demand for office space, but industry leaders said there is a major deficit when it comes to workers needed to run these properties. Cushman & Wakefield’s Sandra Boyle said this is a pressing problem. That’s why Sandra founded a non-profit that helps create and fund San Francisco State University’s Commercial Real Estate Certificate program.
Newest Battle of the Bay – Should the Warriors Stay Put in Oakland?
cushwakesanfrancisco.com, May 14
Cushman & Wakefield Research Analyst and Guest Blogger Richard Lin crushes the previous one-day total readership record by 24 % with an insightful article on his favorite Bay Area team. Among other comments, opinions are provided by Derek Daniels, Rob Miller III, Stefanie Hasten, Jonathon Hunt, Kelly Aguinaldo and Michelle Reyes.
Find Out Why 29,000 People Have Read This Forbes Article
cushwakesanfrancisco.com, May 11
Some of the world’s best known tech brands, including Google, Apple and Facebook are in the headlines for proposals to build giant, sprawling, over the top cool office compounds. Cushman & Wakefield’s JD Lumpkin is quoted.
C&W Oakland Represents Tech Company Turnitin in HQ Relocation
cushwakesanfrancisco.com, May 11
The tenant broker team for Turnitin was led by Cushman & Wakefield Oakland brokers Daniel Bisabri, Ryan Hattersley and Elisa Konik.
Investors to Sell Off $100 Million Sacramento-Area Office Portfolio
Sacramento Bee, May 7
A large portfolio of Sacramento-area office properties has been placed on the market, with a likely sales price exceeding $100 million.The sale at this time recognizes that more institutional investors “are looking to place money in Sacramento and outside the Bay Area,” said Ron Thomas, of Cushman & Wakefield, which is assisting in the sale.
The Swig Company Announces New Tenant at The Wakefield Building in Oakland
The Registry, May 7
The Swig Company has announced that Huge Inc., one of the world’s foremost creative agencies, has signed a lease for 6,415 square feet at The Wakefield Building in Oakland. Ryan Hattersley of Cushman & Wakefield represented the landlord,
Briggs Development Nets Two Rancho Cordova Office Bldgs. for $7.1 Million
Costar.com, May 8
Briggs Development bought two office buildings in Rancho Cordova, CA in a portfolio acquisition from Ridge Capital for $7.11 million, or approximately $90 per square foot. Bruce Hohenhaus, Kevin Partington, Ron Thomas and Chris Schwarze of Cushman & Wakefield served as dual agents in the transaction.
Sandra Boyle is One of The Bay Area’s Most Influential Women
San Francisco Business Times, May 5
The San Francisco Business Times has selected C&W’s San Francisco COO as one of the most influential women of the year. Sandra’s career includes: Founding chair of the board of the BOMA San Francisco Foundation, BOMA California board of directors, San Francisco State School of Business commercial real estate program, Juma Ventures, Leukemia & Lymphoma Society.
And the Winner Is:
cushwakesanfrancisco.com would like to congratulate Cushman & Wakefield’s Senior Analyst Derek Daniels on winning 1st Place in the soon to be internationally prestigious Smell the Social Media Coffee Award.
This coveted quarterly award is presented to the person who engages, comments, and generally is active online on a consistent basis. Derek’s online efforts help to build the Cushman & Wakefield Brand, while maintaining visibility for his personal brand. Bravo, Derek!